Prepr raises EUR 2.25M to redefine headless CMS & personalization

Published on January 20, 2022

The world’s first data-driven CMS will use investment to expand in Europe and improve features even further

Utrecht, January 20, 2022 – Prepr, the world’s first headless CMS that allows businesses to personalize customer experiences, has raised € 2.25M in a pre-Series A round led by Newion, in cooperation with ROM Utrecht Region.

Prepr’s CMS enables forward-thinking businesses to maximize the impact of their content. Not only by creating, managing, and publishing content but also by working data-driven. Prepr’s headless CMS includes a built-in personalization engine that embodies features such as lean customer profiles, real-time segments, and content targeting. This provides digital teams with a state-of-the-art solution to manage and personalize content for exceptional customer experiences. All while lowering development costs and accelerating time-to-market due to a simpler, leaner platform.

Jouko Huismans, CEO at Prepr: “Since day one we’ve been inspired by maximizing the impact of published content – because impact equals business value. We strongly believe that data is mission-critical in this process, and currently, we’re developing all kinds of data-driven features. We’ve raised this pre-Series A funding to add fuel to our growth, as this allows us to innovate and expand our platform.”

Patrick Polak, Managing Partner Newion: “Currently the CMS market is booming and pivoting towards headless systems. Prepr has a unique foundation, making it easy to deliver personalization at scale while keeping the agile workflow of a headless CMS. We believe Prepr is well-prepared for market leadership, and we look forward to our joint journey to get there.”  

About Prepr

Prepr is the world’s first headless CMS with a built-in personalization engine. Founded by CTO Tim Hansen, Prepr sees that content maximizes its value for businesses when they create exceptional customer experiences that engage and convert. For this, personalization is key, something that always required the use of multiple systems. Until now.

About ROM Utrecht Region

ROM Utrecht Region is a social investor that increases access to capital for innovative companies in the Utrecht region. They invest in the major transition sectors that are important for tomorrow’s economy: digital, health, and sustainability. The investment in Prepr is made from the Participation Fund of the ROM. The Participation Fund is financed by the Province of Utrecht, the Ministry of Economic Affairs and Climate (EZK) and the European Fund for Regional Development, as well as the municipalities of Amersfoort, Hilversum and Utrecht, Utrecht University and UMC Utrecht.

We’re just a phone call away

+31 (0)20 8006742

logo-ce logo-ce