Portfolio Update: L2L acquires SwipeGuide to create an end-to-end connected workforce solution


Published on September 13, 2024

Salt Lake City, September 6, 2024 

US-based L2L, the global leader in connected workforce solutions, acquires SwipeGuide, a European trailblazer in mobile-first frontline training and visual job aids for the manufacturing workforce. SwipeGuide enhances L2L’s training and skills management capabilities, offering an intuitive solution for capturing and distributing critical operational knowledge on the factory floor in a collaborative way.

With the addition of SwipeGuide to its product portfolio, L2L is better positioned to support its customers’ frontline training and upskilling efforts — a need underscored by the ongoing shortage of skilled manufacturing employees. SwipeGuide customers, on average, have realized a 50% reduction in training time, directly impacting their bottom line.

The acquisition is driven by a shared vision: to simplify operations and empower the frontline workforce by creating one simple shop floor app to guide teams through their day-to-day activities across lines, shifts, and sites to improve performance.

“SwipeGuide adds tremendous value to the L2L Platform,” said L2L CEO John Davagian. “Now, our customers can reap the benefits not only of actionable manufacturing data at their fingertips but also a powerful frontline training solution that helps every worker perform like a seasoned pro. This combination is a huge step forward for connected workforce technology.”

SwipeGuide’s founder and CEO, Willemijn Schneyder, added, “I’m proud that SwipeGuide is renowned for developing simple and collaborative applications that help frontline teams excel. By uniting L2L and SwipeGuide, we’re creating a single, powerful platform that enables every frontline employee to drive better business decisions, perform at their best, and remove the stigma from skilled trades. Simply put, with the new platform, customers can easily digitize and orchestrate who needs to do what, where, when, why, and how.”

Backing Swipeguide since its Seed-round, Newion participated in the incredible journey of an outstanding team, growth and market expansions to build out a category leader that started out digitising work instructions for shop floor workers. Moving to the US during the Covid pandemic, Willemijn and Daan exemplified over the many years what outstanding and whole-heartedly committed leadership means. Together, L2L and SwipeGuide will continue to deliver on their commitment to supporting frontline teams with effective, scalable, and user-centric connected workforce tools to profitably meet the ever-growing demands globally.

Newion III is supported by the European Union through the InvestEU fund.

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