Newion led a €2,5M investment round in Mediatool – together with J12 Ventures, Almi Invest and Twig

Published on October 14, 2020

STOCKHOLM/ AMSTERDAM, 14 October 2020 – Mediatool, the company that offers media management software for omnichannel marketeers, has received €2,5M in an investment round led by Newion, early stage investor in B2B software companies, together with J12 Ventures, Almi Invest and current investor Twig.

The Swedish company Mediatool allows marketing professionals of brands and agencies to plan, execute, analyze and learn. The company was founded in 2014 by Alexander Högman (CEO), Magnus Ohlin, Joakim Landberg and Ludwig Magnusson. With minimal investments and a lot of effort, the team is successful in selling a product that is loved by their customers.

The purpose of the new investment is to further develop Mediatool as a dominant international player, changing the way marketeers work and spend their marketing budgets. With Mediatool, customers like Klarna and Estée Lauder can take data-driven decisions based on a comprehensive overview of all marketing activities. 

Alexander Högman, co-founder and CEO Mediatool: “I am elated and proud to have been backed by such competent and experienced investment firms. In addition to what we will be able to achieve with this investment as we scale up, I feel excited and assured knowing what accomplished teams we have joining us on this journey to come. We will continue our focus on leadership within our niche and scale up the organization for the market’s growing demand.”

John Sjölander, Partner at Newion: “Sometimes you discover a team that is just really obsessed with building a great product for their customers. The Mediatool team has accomplished this, and their passion for making their customers happy got us intrigued about the company and their service. With this deal, not only have we put a stake in the ground proving we can make good deals in the Nordics, but also that we can build strong syndicates with the company and J12 Ventures, Almi Invest and Twig. We’re very excited about this journey!”

About Mediatool

Mediatool is a SaaS solution designed to organize your marketing efforts, and where planning, execution and follow up go hand in hand. The tool has been designed to enhance collaboration between advertisers and agencies and brings together traditional and digital media. The service provides an overview of all marketing activities, campaign plans and effects in one place, allowing organizations including Klarna, Estée Lauder Companies and the Ottawa Senators to gain comprehensive insights and the ability to make decisions that have not previously been possible.

For more information, please go to (Frol41) 

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